A landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information. In other words it helps your website visitor turn into a potential customer .
Your website really has only two purposes: to generate traffic and to convert. Landing pages are critical in helping you to generate leads and convert them into prospects and customers.
Studies show that marketers capture leads at a higher rate by sending them to dedicated landing pages, rather than sending traffic to the home page. The landing page is the simplest, most effective way to generate more leads for your sales team.
A landing page is a great way to drive traffic, improve your SEO and build your brand. Optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns.
- Landing Page Optimization Increases Your Brand Reputation
2. Landing Page Optimization Helps You Cut Advertising Costs
3. Landing pages generate data and insights
In conclusion, landing pages are an invaluable part of any PPC or SEO campaign and will not only help improve ad performance, but will directly contribute to the bottom line of your business.