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How does Logisy protect your business from RTO?

Photo by Jaime Spaniol
  • Incentivizing online payment with coupons and offers
  • Keeping a Minimum Purchase Limit for availing COD
  • Charging for CoD
  • Sanitizing contact info and addresses
  • Detecting fake information to weed out potential fraudulent orders
  • Disabling CoD on-site

So, how does Logisy work?

  • Flag Risky Orders
    Logisy checks each order for issues based on more than 200 parameters. It does that to determine a customer’s “delivery worthiness”. Logisy harnesses the power of machine learning algorithms to analyze the order data along with the behavior of the buyer. The flags and score of each order are made available for you to see on your Logisy dashboard. Based on this information, you can decide whether or not to process an order.
  • Detect Human Error
    Often, RTOs occur due to incorrect information provided by the customer. Logisy is programmed to check the accuracy and validity of shipping details such as addresses, phone numbers, pin, etc. as well as order details such as item quantity and size, and flags orders with any discrepancy in them.
  • Monitor Shipping Companies
    Logisy scores shipping companies based on their performances and suggests the best shipping company for an order.
  • Automated Non-Delivery Reports
    Often, orders are RTO’d due to negligence or errors by the shipping company. But there’s no way you can find out what actually happened as you rely on the information provided by the shipping company, which may not always be true. Logisy provides you the buyer’s perspective of the delivery process by automatically contacting them via email, SMS and/or WhatsApp to gather feedback and complaints on delivery events.
  • Enhance Website Traffic
    One of the best ways to reduce RTO is by keeping away fraudsters and malicious buyers from your e-commerce shop. Although this sounds daunting, Logisy achieves this by targeting your ads to people who are similar to your most loyal customers. Logisy leverages data and behavioral patterns to differentiate high-risk customers from credible ones. This can help you reduce your Customer Acquisition Cost (CAC) by allocating your marketing budget on attracting credible customers through ad optimization, driving healthy traffic to your site.
  • Convert COD Users to Paid Users
    When placing a COD order, the customer has zero stakes in the purchase. They can simply refuse to accept the order without spending a single penny, whereas, for you, a return would incur a loss. So, an effective way to minimize this is to convert the COD order to paid order. Logisy lets you send offers via email, SMS and/or WhatsApp to maximize the chances of CoD to paid conversion. You, as a merchant, can customize the offers you wish to grant to your customers. For example, it can be a pre-set percentage discount or a flat discount for a minimum order value.
  • Geo-analysis
    Logisy uses the latest machine learning algorithms to determine which cities work best for your store. It also provides you a platform to discover new markets.

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Eshan Das

Co-Founder at logisy.tech, Eshan is a data engineer and loves to spend time at the dojo or trekking the Himalayas, when not working