Experiment: Do people remember logos of famous brands?

This week we came up with an idea: what if we go out in public and test if people remember how logos of famous brands look like? We asked people on the streets to draw Apple, Lacoste, Playboy and Android logotypes for us!

It turned out that the majority of people can’t remember some important parts of even the most famous logos of famous brands. For example, almost everyone turned Playboy bunny to the other side, or forgot how Android’s arms were placed.

We could call it a day, but we decided to have fun too :)
We took one funny drawing from each brand and photoshopped them on top of the original logo!

If you liked our first take on experiments on the streets — don’t forget to subscribe and press that “Like” button! Your feedback is much appreciated.