How to Market Content on Social Media Channels Organically

To promote your idea over social media it is necessary that you follow a strategy which is thoroughly backed up by great content. Unquestionably, without a good content, the attention of audiences cannot be held for a long time. But, you may realize soon that producing a good content is not sufficient enough to reach the intended audience. Many a good content remain unexplored, undiscovered and often unappreciated.

So, let us take a look as to how to market content on social media channels organically.

Defining goals

Unless you are creating a fictional story, there is a need for a set of goals which can define the content and its purpose of creation. There have to be some set goals for the marketing strategy to strive for. The goals can be personal, organizational or product based. They must put a focus on the content and its target audience. Whether they are related to advertising, informational awareness or simply engaging audience on regular basis, the goals must always blend with the overall marketing strategy of the organization or the product.

However, simply setting up of goals is not sufficient. They must be specific, measurable, attainable, reasonable, relevant and time-bound. There is no use of making lofty and grand objectives that cannot be achieved reasonably. You must also define metrics that can easily keep track of the goals. Metrics must have to be useful that can quantify the gains made in terms of profit or sales generated.

Finding the audience for your content

Content without an audience is aimless and hence you have to take into account the target audiences that you are aiming to influence. Better still you can track your audience using analytic tools. With different tools available online, one can always find the type of readers or viewers you have. They can be categorized based on age, gender, region, language, profession, etc.

The target audience must also be defined according to their online preferences and media platforms they use. This analysis is very helpful in creating content further and engaging with the audience on different social media platforms.

Creating social media accounts

Just creating content online and simply hoping people to like it would definitely not lead to success in promoting your content. To make sure your content is read or viewed and followed by the right people, you must engage with your audience. The success of your content also depends on the right kind of audience. Surely, if one wants his or her food blog to become popular, he or she must connect to the audience that consists of mainly food lovers instead of pottery makers.

Creating accounts on various social media platforms would help you get connected with the right audience. You can engage with them and know their preferences which would aid in generating better content. Instead of creating accounts on each and every website, you can select only those platforms that are popular with your audience. For instance, “Instagram” will be more helpful in presenting food delicacies than “Twitter”.

Analyzing the field of interest

Apart from the audience, the other things that affect content marketing strategy are market trends and existing competitors. Analyzing your field of interest may give you insights about the trends and ever-changing customer preferences besides the audience composition. It may also provide information about your competitors and their presence on social media. By assimilating all these insights, you can decide better on the future course of action to promote your brand.

Content optimization

Content is not a static field. You have to constantly improvise on content to keep your audience engaged and enthralled. By investing more time on the structure and presentation of the content, you can create text which is easily discoverable on the internet and social media. Using Google Keyword Planner and other similar tools, you can know the popular keywords and phrases. These can be used in titles, subtitles and rest of the paragraphs. Content can be made more attractive by adding visual info-graphics.

Evaluating the existing strategy

Without examining the results of the current content marketing strategy, we can never realize the gains it has made. You can evaluate the content marketing strategy by analyzing the quantifiable results like business leads generated, sales improved, customers added and many others. Analytics on social media is a very useful tool to assess your strategy. Google Analytics and other tools can surely be of immense help. But remember to convert the results of your content strategy into measurable terms.

Social Media is a powerful and popular medium of communication. It attracts a wide spectrum of people who remain hooked to the internet and social media for long periods. This gives the opportunity to various individuals and organizations to market their content and promote their product and services. By using a content marketing strategy, they can successfully convert the audience into customers.


Originally published at Lokesh Aryan.