London Brief #11 — SuperAwesome IPO!

A startup that helps brands such as LEGO, Mattel, eOne (Peppa Pig owners) advertise to children is considering a £200m IPO on London Stock Exchange. Read more in today’s issue.


Will Shu, the founder and CEO of Deliveroo, has announced 300 new tech jobs to be created at the new global HQ of this takeaway delivery startup.

Lubomira Rochet, Chief Digital Officer at L’Oréal and Henry Lane Fox, CEO of Founders Factory, have selected five startups for their accelerator programme: InsitU, Preemadonna, Tailify, Veleza and Cosmose.

In the news

First we take Manhattan, then we take Berlin! Apparently sauerkraut, beer and sausages were not enough to lure investors and startups out of London.

At least we can change the addresses in London. Apparently, the Silicon Roundabout is not in fashion anymore. New companies tend to establish themselves more to the north (City Road) and in the West End.

Some startups are on the move because they have to. PactCoffee has left their famous cycle-in South London offices after an unsuccessful crowdfunding campaign.

For those who want to move to the city that claims to be the second best for startups after London, Tech Mahindra’s InnovateMK incubator has just opened in Milton Keynes.

For LegalTech startups, Mishcon de Reya, a law firm recently known for its stance against Brexit, has launched its incubator called MDR LAB.

Business as usual

Number of the day

300: (non-rider) jobs available in Deliveroo’s new HQ


London Brief is a weekly selection of essential information about startups, technology and the business scene in London. Got news? Give us a shout at

Radek Zaleski

On behalf of the London Brief Team

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