How MTV Changed The World

A cable music channel has something of a cultural impact

Allen Therisa
Long. Sweet. Valuable.
3 min readFeb 29, 2024

--

An early graphic for MTV (Paramount Global).
An early graphic for MTV (Paramount Global)

The high concept:

It’s an entire television channel (albeit a cable channel with limited reach when it launched) of music videos and fun stuff fronted by young(ish) and groovy types. It’s exciting, radical, the future and what do you know, for once the hypemeisters were right.

--

--

Allen Therisa
Long. Sweet. Valuable.

Author and writer, fascinated with culture, politics and history.