The Link Between Normandy and Entrepreneurship
Here is how a new brand can win.
Was speaking to a friend recently who told me about a very interesting seminar he had the liberty to be a part of.
There was a time in World War II when it seemed likely the allies did not stand a chance.
The Wehrmacht, Luftwaffe, and Kriegsmarine were reigning supreme in Europe and an invasion of the UK along with the complete domination of Europe seemed likely.
The allied forces had limited resources and manpower.
The German forces had dug in like a tick with what seemed to be impregnable defenses.
What changed though?
The allies got smart, they identified one beach in France which had a few bunkers and Hit it with all their might.
This might be an oversimplification, but it is a known fact, the paratroopers and airforce were hardly creating a dent in the German Defense.
That has been termed as the Normandy Landings, an event in the war which changed the outcome.
That weak spot that got overwhelmed by being hit with everything that the allied forces had.
Creating a winning brand and finding its share of voice is akin to finding its Normandy.
Finding that weak spot where even the biggest of competitors cannot compete with you.
Then hitting that weak spot with everything you’ve got.
This can be construed in two ways:
- You iterate on what your competitor is already doing but has not thought of yet.
- You create something completely new that appeals to a smaller segment of people that you can veer away from your competitor because they finally have another option.
Large companies are far less swift-footed as compared to a start-up. Your advantage is you can move fast, make faster decisions, and have lesser cogs in your machinery, which can help become the tip of the spear.
You can always keep building the spear as you penetrate further.
Find your competitors’ Normandy, and hit that with all you have.
That is what being an entrepreneur is all about.
If you keep doing what others are doing hoping a post goes viral or hoping a celebrity picks up on your ad and posts it to social, I can safely say from experience you aren’t giving yourself much of a chance.
That is what I have done at my company Ting Tong, and I’m coming out with something soon which my clients are already seeing a great advantage with.
If you are an up-and-coming brand in India, who would like to join in and become a part of the first 100, reach out to me, I would love to tell you all about it.