The main idea behind Look
When talking about Look we get a lot of questions around the idea. Most people get livestreaming, and for now, Facebook Live and Periscope are top of their mind when talking on this topic.
The days when livestreaming was seen as a trend are gone, definitely in the US and even more in California. In 2016 the livestreaming market will account for $30.29 billion and it’s poised to touch $70.05 billion by the year 2021, growing at a CAGR rate of 18.3 percent. Not too shabby.
An unfolding market goes hand in hand with segmentation and differentiation. Different concepts, different form factors and different users. When looking at the market from a conceptual point of view, you could plot the existing services in ‘demand based vs. offer based’ and ‘mobile vs. fixed’ quadrants.
It’s about relevance
Today’s livestreaming industry is focused on streamer centered content (left two quadrants). Brands, media companies and people are pushing out content based on what they believe is relevant or what they care about. When there’s not much content available, this model is needed to kickstart discovery and engagement.
However, lack of content isn’t the main challenge anymore. It’s actually quite hard to find what you’re looking for. The abundance of information makes it increasingly challenging to discover and engage with that piece of content relevant for you personally.
Relevance means getting what you’re looking for. The more content there is to dig through the harder and the longer it takes to get to that point of relevance.
Flipping the model and then some
We decided to build a ‘request centered’ streaming product as we believe this is the most optimal way to make livestreaming as relevant as possible. We do so by putting the requester in the driver’s seat. The requester asks one or more other users to livestream something. Hé voila. Easy peasy.
Location, location, location
The question a requester can ask focuses on the location where the potential streamers are at that moment. So the location-based aspect comes right into play after the question itself. We learned that the majority of our user community wants to see what’s around, so enabling geographical discovery is key.
Synchronous and asynchronous information
Look allows for both types of livestreaming. This mainly to increase the likelihood of a requester getting his stream. But also to allow the streamer to have sufficient time to pick-up the request and record the right piece of content. Again to ultimately increase the relevance.
Community based content curation
Once a livestream has been recorded, we save it in our app (12 to 24 hours) for other Look users to discover. As we want to put quality control in the hands of our community, people who watched the stream can upvote or downvote the piece of content. A downvote shortens the lifespan of the stream by 1o minutes, an upvote expands the lifespan by 10 minutes. So only the best streams survive ;). Darwin would approve.
As we are expanding our network and community, the logical next step is to scale a number of identified use cases and geographical locations. Through early adoption we see where traction is high for which types of content. Now it’s a matter of finding the right partners who believe in our product and are willing to support us during the next stage.
If you want to give our app a spin. A click here will do the trick.
If you want to have a chat in general on livestreaming or on collaboration opportunities. Definitely reach out!