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Raising Your Seed Round: The 2021 Edition!

I came to Israel as a volunteer in 2012, teaching English and working in community centers in Karmiel, Arad, and Netivot, before spending two months in Tel Aviv. While in Tel Aviv I understood that there was an enormous gap between Israel’s startup community and the US market. Since moving back to Tel Aviv in 2015 and joining the Israeli VC community I’ve spent the last five years working to close this gap and build a stronger bridge between the US and Israeli tech markets. I plan to continue this work indefinitely.

Along the way I identified another big gap in Israel’s startup community, the information gap between entrepreneurs raising their seed round and VCs. Consistently, I’ve seen founders make avoidable mistakes in the way they present themselves and their business plans. These mistakes stem from a lack of knowledge of how VCs really operate.

In 10 chapters and roughly 18,000 words, we’ve published a step-by-step guide for you, the entrepreneur, to optimize your chances of successfully raising a seed round. We’ve summarized learnings from more than 30 combined years of seed investing in Israel, with the hope that it will help bridge this information gap and give you a competitive advantage over entrepreneurs who go into fundraising with little to no preparation.

Our intention when we first published this eBook was to update it annually, including new insights and information accumulated from our professional experience. If you had told us last year that Zoom and Shopify would be worth $100b+, global economies would shut down for weeks and months because of a virus, and Israel would normalize relations with the UAE and Bahrain, we probably would have laughed you out of the room. But here we are, a year later, in what looks like a very different world. In the spirit of this new world, we’ve updated Chapters 1–5, and Chapter 7 with helpful content that can help you navigate the evolving VC landscape.

Big thanks to Avichay, Yaniv, and Tony for their support in developing this eBook, and a special thanks to former lool team member Ido Bar-On (“The Closer”) who wrote the final two chapters. I wouldn’t be where I am without the entire lool family, so for that I am eternally grateful. Oh, and if you want the TL:DR version, check out this video :)

To download the eBook, click here!



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