Five facts about Melbourne : Tourism Victoria Campaign
One of our latest pieces of work for Tourism Victoria, 5 facts about Melbourne, has had quite a bit of press about it.
This year, Melbourne was voted the world’s most liveable city for a fifth-straight year. Our work for Tourism Victoria explores what makes Melbourne the best city in the world to live in.
In developing the animation, we wanted to create a local Melbournian feel to the campaign — so we selected local Melbourne artist Kate Moon to illustrate the artwork for us. The animation takes in iconic scenes from around the city and brings together a bunch of Melbourne facts — some well-known and some more obscure ones that many wouldn’t know about Melbourne.
The EIU’s Liveability Ranking assesses living conditions in 140 cities across the globe by assigning a rating across five broad categories. These include: stability; healthcare; culture and environment; education; and infrastructure.
Melbourne is the first city to have been given the accolade for five consecutive years.
