Loud Updates
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Loud Updates

Performing an Opportunity Assessment

Using budget, authority, need, and timeto assess benefits

Photo by kartos on depositphotos

In an effective solution selling process, the first step you can take after learning that a customer has expressed an active need for help is to perform an opportunity assessment. The aim is to find out whether the prospective customer represents a legitimate opportunity.

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Sorin Dumitrascu

Sorin Dumitrascu

A trainer, business consultant and author specialised in human resources, project management, computer literacy and career development.