Solution Selling Basics

Focus on the customer’s problem, be well prepared, and build the customer’s trust

Sorin Dumitrascu
Oct 10 · 5 min read
Solution Selling Basics — abstract illustration
Photo by ra2studio on depositphotos

To be effective in the solution selling approach, you need to adhere to three important principles.

1. Focusing on the problem

Solution selling is “problem-centric” — with the customer’s main challenge or business need —…