Loud Updates
Published in

Loud Updates

Solution Selling

Focus on the customer’s problem, be well prepared, and build the customer’s trust

Photo by denisismagilov on depositphotos

To be effective in the solution selling approach, you need to adhere to three important principles.

1. Focusing on the problem

Solution selling is “problem-centric” — with the customer’s main challenge or business need — also called…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Sorin Dumitrascu

Sorin Dumitrascu

A trainer, business consultant and author specialised in human resources, project management, computer literacy and career development.