Why Do Businesses Have A Feast Or Famine Cycle?
A roller-coaster ride, it is…
If you have experienced running a business or been a part of it for a while, you’ll but concur that they go through cycles of feast or famine.
There are days where they do well and days when you wait for the next customer to come through. And, between these times of euphoria and frustration, you still need to persist to be in business.
Very soon you learn that you have to keep clients flowing in, at all times.
Eventually, you get busy tending to your clients’ needs and may put what you did initially to get them on the back burner. And, when you do that, you go back into the same cycle that you were looking to escape.
With time, the market dynamics may have shifted and what you did before to bring clients in may not work now. So, you have to unlearn, relearn and apply.
Pretty frustrating, eh?
Well, that’s business for you.
But, all is not lost and you can gain a one-up by doing things differently and simultaneously.
- Marketing and Sales are the lifelines of your business. You cannot afford to start and stop them. Learn quickly what works and what doesn’t and make the process sustainable. Fail quickly and repeat…
