Ice Cube is faced with dissonance

The group faces many difficult decisions on their rise to fame between the money and intergroup tension this is a suitable example of cognitive dissonance theory. Ice Cube starts to ask questions about who is getting the money and where the contracts are. Jerry calls him in to his office to have a sit down about singing a contract. Ice cube explains that he does not know anything about legal issues and contracts and suggest taking it to a lawyer. Jerry tries to coax Ice Cube into signing a contract by telling him that everybody else has already signed it and by telling him there is a seventy-five Thousand dollar signing bonus. Ice Cube is frustrated and fires back with the facts that he wrote a lot of those songs and has been touring for months. Ice Cube then leaves the room and does not sign the contract although he needed the money. This is Ice Cube facing dissonance, instructionaldesign.org explains cognitive dissonance theory by saying, “When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance (par.1). … Dissonance occurs most often in situations where an individual must choose between two incompatible beliefs or actions. The greatest dissonance is created when the two alternatives are equally attractive (par.2).“ Ice Cube faced dissonance because, he knew how much talent he had and knew he could make money on his own but it would be harder to do than just signing with jerry and taking the seventy-five thousand dollars. I am sure with his current financial problems he really wanted to sign the contract, but he went with sticking true to himself and it paid off for him.

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References

Last Updated November 30th, 2018 06:55 pm. (n.d.). Cognitive Dissonance (Leon Festinger). Retrieved from https://www.instructionaldesign.org/theories/cognitive-dissonance/