Haze and Transaction
Haze. Mist. Puff.
Published in
1 min readDec 5, 2017
As if there was an argument.
Nature has its own doubts. Organic ones.
It is not the absence of clarity — it is there in the product itself.
Part of transaction. Part of relationship.
Clarity is like nature — we tend to take it for granted.
The argument helps us check for speed. And orientation.
Transaction is not the goal, a transaction is the outcome. The intent is the goal.
Even in the haze.
PS: This is how product teams design experiences.