That Narcotic Promise

I am in all eyes.

Gated or ungated.

A few honor me.

A few others live me as if I am a work-in-progress.

And a few others are like a pair of yellow teeth — knowing that a Colgate cannot clean it.

I live in every brand, in every customer, and in every interaction.

I am that narcotic promise.

The journey is about turn-ons, turn-arounds, and turnovers.

A narcotic click for that branded promise.