Upside Down

“I want to paint it with light blue color… with traces of mild yellow at the corners, for some contrast.” — says the house owner.

“Sure, we will paint it in exactly the same colors.” — someone in the architect’s office.

All of them were standing in front of the vacant land where the house construction is yet to start.

Do we really start with the paint color?

How can we select colors without looking at the structure?

This is how I feel when a design (digital services) agency talks about SEO. Without any content audit, analysis, or an understanding of business goals, they start with keywords and meta tags.

First steps for an upside down experience!