For Any Startup, Research is Key

By Joanne Saprapasen of Community Adult Day Center, 2020 Summer Cohort

My name is Joanne and I am an EforAll student, and founder of Community Adult Day Center. Today I would like to give my insight on Surveys.

For any startup, research is the key to success. Surveys will help a startup identify the need of the service intended; survey will help us understand how the business can solve the consumer problem; survey will help in pricing the service or product, and most of all survey will assist a start-up in understanding their consumer’s behaviors and how to reach them.

As we learned in our class in week three, conducted by Kevin Oye, the right questions will help us understand our target market and our consumer habits and maybe find a loophole in the business that we were missing that can help us improve our intended business. To make every question count, we first have to make sure we are asking relevant questions.

We learned a lot of different ways of conducting the surveys and that people are likely to take your surveys if you are giving them what they want. However, look at who is actually completing your feedback surveys. It is important to know who is responding to your survey. For my business, I target the caretakers more than the intended clients. The caretakers are the ones who decide if their parents or family members need my service and if it is affordable.

The data and feedback collected from the survey will help any startup decide on the direction to take and progress.

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