LoyalCoin: The New Loyalty Economy

Miko Ilas
LoyalCoin
Published in
2 min readOct 13, 2017

Imagine a world where the points from each of the loyalty programs you’ve joined can be used across all those programs, and beyond.

That may seem farfetched to think about. And it is just about impossible to set up something like that, with the traditional loyalty program systems we currently have. Until now.

The New Loyalty Economy

We are building the new Loyalty Economy that unleashes the full potential of customer loyalty. We’ll do that with LoyalCoin.

LoyalCoin is a new virtual currency that will replace traditional rewards points. You know, those points you earn when you enroll at a loyalty program and then buy some stuff from the store where that program is running.

But we’re not just replacing loyalty points. We’re enhancing them. We believe that loyalty works best when it provides a custom brand experience with flexible rewards that can be redeemed broadly and points that have more uses than ever before. And blockchain technology unlocks all of this.

What Is Blockchain And What Will It Do To Loyalty

Blockchain is a decentralized platform that makes it easier for brands to provide loyalty programs that enable consumers to participate wherever they want to use their rewards.

While the entire concept of blockchain is a deep subject matter, the important thing to know is what it does for merchants and customers. Merchants can set up loyalty programs that offer more benefits and customized arrangements, without the need to fix a lot of agreements with other companies. The new possibilities fuel positive brand engagements, foster human connections and drive positive word of mouth

With these newfound arrangements, customers find a variety of new uses for their once-dormant loyalty points.

Why LoyalCoin Will Change Customer Loyalty

Our goal is to create an open loyalty ecosystem where the consumer decides where and how he likes to redeem the rewards they’ve earned. But we won’t just stop there.

Take note that LoyalCoin is a virtual currency that is based on blockchain technology like Bitcoin and Ether. Hence, the potential for loyalty points to go beyond customer rewards is a revolutionary change. This opens up loyalty points to other functions such as exchange into other currencies both fiat and virtual, peer-to-peer transfer, and online transactions. These new functionalities will set a new precedent in the loyalty space.

And we are on the forefront of exploring those opportunities and adopting them to mass usage. We’ll unveil more details about them soon.

That’s how we redefine customer loyalty.

Visit the LoyalCoin website for more details about this virtual currency, including our whitepaper and other important information. Follow us on Facebook and Twitter for more real-time updates. We’ll announce the milestones of our token generation event shortly.

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Miko Ilas
LoyalCoin

Writes for Binance and some other items of whimsy. From Manila.