25 real estate marketing tips for realtors
Landing your first sale as a new real estate agent is a daunting task. Every successful real estate agent knows how hard it is to establish credibility, build connections, and land the first few deals that make or break your career.
Related: What Inman Connect taught us about real estate branding
You can start your career with a real estate agency, where new agents can leverage an agency’s brand and reputation. With brand management platforms like Lucidpress, real estate agencies can streamline the creation of content assets and seamlessly distribute on-brand marketing materials vital for newbie realtors like you. This makes an agency a great place to start since they already have the right tools and a network of potential clients.
However, while an excellent support system will definitely help, the real estate industry doesn’t compromise with luck and chances — it also needs your passion and personality. With the right tools and tactics, you can make a name for yourself and find success.
Manage your listings
To this day, traditional and new realtors still use listings to get their name out in the market. This is a simple marketing tactic, but its impact is often overlooked. Here are some simple tips that will help you create effective listings.
Create compelling listing descriptions
It’s important to write engaging descriptions that will attract your potential buyers. Listings with emotional angles usually work, although you could also put in strong keywords that aren’t too technical.
Personalize your responses
Nothing drives a buyer away faster than canned responses. When replying to inquiries, compose a unique response every time. It should be clear and concise without being too cold. It should also be short and sweet, and enough to make them feel you have their best interests in mind.
Use professional photography
Aside from creating awesome write-ups for your listings, it makes sense to use stunning photos. If you don’t already know, humans are visual creatures — we’re intrinsically attracted to what’s visually appealing. Only use photos that are well-lit, have good composition, and are pleasing to the eye. Check out our favorite sources for high-quality stock photos in this blog post.
Optimize your real estate website
In the digital age, it’s very important to be present online, which is why being a realtor almost always presents the need to create a website. However, it doesn’t stop there.
Make your website customer-friendly
A website that is easy to use and lets users navigate around smoothly will retain users longer than a poorly-built website. This principle in website-building is called User Experience Design. A number of factors that should be considered in building a website are its layout, typography, choice of colors, and even the positions of certain buttons.
Be visible in search engines
As with any other major purchase, an online search is almost always part of a potential homeowner’s buying process. Optimize your website while keeping good website-building practices in mind, which will help you appear in search engine results.
Capture leads efficiently
Every person visiting your website is, at varying levels, interested in buying a property. Optimize your website so that your visitors can leave their contact details. Additionally, your website visitors are more likely to leave their contact details when they get something in return. For example, you can send them an updated list of properties for sale in a certain neighborhood just by entering their email.
Publish a blog that provides value
By writing a blog that answers customer’s questions, provides information on real estate, and is fun to read, your website is more likely to gain credibility, attract more visitors, and help you get more leads in the long run. It’s an investment, but it’s worth it!
Get more traffic from targeted keyword searches
Serious property buyers could be searching online for certain factors such as livability, crime rates, and proximity to important establishments and institutions. These searches are all opportunities for your website to appear in the results. Depending on your niche and scope, optimize your website so it ranks for targeted keyword searches.
Aim higher in the search results
Keeping the best practices of search engine marketing in mind, try to appear on the first page of search results, as it will provide a higher number of website visits. As a serious realtor, this should be one of your main goals.
Leveraging Google AdWords
Since Google is by far the largest search engine there is, it’s vitally important to ramp up your visibility on it. Get better results from your website by learning how paid advertising tools work, including Google AdWords.
Follow up with customer remarketing
Your leads won’t turn into sales on their own. Fortunately, there are ways to retarget visitors to your website and remind them of your services. Establish remarketing systems that will slowly turn your cold leads into qualified leads.
Create newsletters for your leads
Make good use of email leads you gathered by sending them email newsletters. Regular newsletters, in time, will slowly increase your recipients’ interest and drive them towards buying a property. Compose your newsletter entries in a concise manner and speak from the heart. If you’re unsure how to format your newsletter, take a look at our free newsletter templates to spark some ideas.
Send enticing subject lines
Your newsletter’s first chance of getting read lies with its subject line. When composing this crucial phrase, try to encourage your recipients to read further with a cliffhanger. Write an intriguing and eye-catching phrase suited to your market and the newsletters’ content.
Dominate social media
Major changes in the digital landscape have undoubtedly disrupted consumers’ buying patterns. Unsurprisingly, more people are turning to social media in search of information, which opens another avenue for your business to get noticed and flourish.
Learn to appeal to millennials
As millennials have gotten older, this generation has gained stronger buying power. It’s important to engage with this market now for potential purchases in the future. [Click to tweet] Social media is a great way to do that, especially if you can show your fluency with each platform. Use our real estate social media templates to craft pixel-perfect posts for Facebook, Twitter, Pinterest and Instagram.
Stand out on new platforms
If you’re one of the first to try out a new social media platform or feature, you can reap first-mover benefits. For example, Instagram Stories has ballooned and gathered a huge number of users in a short span of time. This can be a great channel to distinguish your personal brand through video. Stand out by using fresh platforms before any other brands catch on.
Use Facebook to show your expertise
Social media is about sharing compelling content, and that goes beyond showcasing any properties for sale. Your Facebook page can be a powerful tool to attract leads, promote your blog, and build up an audience of potential customers for your business. Find ways to display your expertise in real estate and build trust with your followers.
Elevate your blogs with video
Countless studies have shown that the human attention span is getting shorter. This is why vlogging is such an effective tool for building credibility in the industry. Engage with a younger audience while making it easier for them to gather information about the real estate landscape. Here are a few ways to creatively use video to build your brand.
Create educational infographics
Stories that engage readers aren’t just fun and relatable — they should also provide new knowledge for the audience. Infographics will perform well on your social media pages by delivering plenty of snackable bits of info without being too boring.
Try out traditional marketing
Along with digital marketing, traditional marketing provides another avenue for you to get noticed. It helps you reach potential customers outside of their devices and computers.
Don’t forget direct marketing
While marketing emails can get lost in a customers’ inbox, using direct tactics like door hangers will persuade your target audience to take a moment and consider your advertisement. Door-to-door flyers are another direct technique for local marketing. With tools like Lucidpress, you can also send direct mail marketing straight to your potential customers’ mailboxes.
Mail out real estate postcards
Sending out real estate postcards is a classy marketing technique that can stir curiosity among your potential customers and raise their awareness about your brand. Together with thoughtful messaging and pleasing images, this could be a unique marketing tool that sets you apart from the competition. Browse our free postcard templates for inspiration.
Advertise with banners
Banners and billboards remain a great way to establish brand recall and get your brand awareness up. In thinking about what to put on your billboard, try to stick with a simple yet strong message that embodies your brand as a realtor. For banners, consider its purpose in the context of where it’s being displayed. Are you attending a networking event, trying to grow your team, or hoping to attract interested buyers? You can tailor your banner accordingly. Check out our gallery of print banner templates and find one that suits your message.
Key takeaway
As you start marketing yourself as a real estate agent, it’s important to build a personal brand that embodies your reputation, expertise, and how you do business. With these marketing tips in mind, you’ll be on your way to building a professional real estate brand in no time.
About Henry Hernandez
Henry Hernandez is the leading strategist for Dallas SEO Services, a Christian internet marketing company which aims to take your digital marketing strategy to the next level by bringing in a holistic Christian marketing approach for sustained growth in market saturation.
Originally published at www.lucidpress.com.
