5 tips for building your brand with product & packaging design

Lucidpress
Mar 28, 2018 · 4 min read
Image for post
Image for post
Post contributed by Angeline Licerio

Related: 7 branding mistakes your company should avoid

Product design & branding are connected

Write your story early on

Give your product a persona

Don’t over-design it

Be consistent

Invest in packaging

Key takeaway

Want to know more about the power of brand consistency? Download our free 32-page report, chock full of stats & great insights.

Image for post
Image for post

About Angeline Licerio


Lucidpress

The intuitive design & brand management platform that makes…

Lucidpress

Written by

The intuitive design & brand management platform that makes it easy to create & share beautifully branded collateral. Issues? Email support@lucidpress.com.

Lucidpress

The intuitive design & brand management platform that makes it easy to create & share beautifully branded collateral. Issues? Email support@lucidpress.com.

Lucidpress

Written by

The intuitive design & brand management platform that makes it easy to create & share beautifully branded collateral. Issues? Email support@lucidpress.com.

Lucidpress

The intuitive design & brand management platform that makes it easy to create & share beautifully branded collateral. Issues? Email support@lucidpress.com.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store