How to build a social media campaign for real estate (12 templates)
Social media has transformed the way realtors and agencies connect with potential buyers and clients. Because of the visual nature of house shopping, it’s easier than ever for people to go online and find examples of their dream homes.
Ideally, this should make real estate marketing faster and easier… but unfortunately, that’s not always the case. If you’re unfamiliar with Photoshop or other desktop publishing software, it can be difficult and time-consuming to create content specially for each social media site. Well, not today.
Lucidpress has just unveiled more than 70 real estate templates professionally designed for digital marketing campaigns. In this post, we’re going to show off 12 of those templates—6 per campaign—and illustrate how they work together to build a strong real estate brand. Ready?
1. Just Listed Facebook Post
Let’s start with the Bungalow “just listed” series. Its warm color scheme evokes a bright, cozy feeling that inspires positivity in house shoppers. This template is designed to fit the Facebook news feed, emulating a familiar multi-photo layout. Double-click each photo to replace with your own, including the realtor portrait. The property-related text is large and easy to read, while your contact details are tucked near the bottom for those who want to learn more.
2. Just Listed Digital/Print Flyer
Even though digital marketing has changed real estate, that doesn’t mean print marketing should be thrown out entirely. This flyer template is great because it works either way: you can download it as a tidy PDF to embed on your website or in an email, or you can order printed copies to share in your community. Flyers offer more space for expansive photos and advertising copy, so you can provide more detail than in a social media post.
3. Just Listed Instagram Post
Instagram is a completely visual platform, which makes it perfect for marketing real estate. Photos are nice to have, but it can leave buyers confused as to what to do next—“Is this property for sale or just for show?” they might be wondering. By using this square photo collage, you can show off multiple views of the property and guide folks toward the next step: contacting you for a walkthrough or an offer.
4. Just Listed Pinterest Post
Speaking of visual platforms, Pinterest is a haven of gorgeous home ideas, which makes real estate a natural fit. Pinterest users build boards to house (heh) their pins, all of which come from various sources. It’s easy for your name or website to get lost in the shuffle—unless your images themselves are clearly branded. That’s what makes this perfectly sized Pinterest template a cut above the rest. The majority of space is reserved for eye candy, but all the important property details are right there, too.
5. Just Listed Digital/Print Postcard
Remember what we said about marketing online and in the real world? Here’s another opportunity to hit two birds with one stone. Postcards lend themselves far more easily to direct mail than flyers do, which makes this template an important tool in your local marketing arsenal. A compact, high-gloss postcard is both durable and visually pleasing. It’s not hard to imagine prospective buyers sticking this to their fridge or bringing it house-hunting with them for reference. And since your name and photo are printed right on the card, you’ll reinforce your brand each time they see it.
6. Just Listed Twitter Post
When you want to get a new listing out fast, no platform is better than Twitter. Not only can you keep your followers in the know, you can also target new audiences with paid promotion to get the most mileage. Because things move so quickly on Twitter, it’s important to design posts that are easy to digest. This template is oriented horizontally; it’s compact and looks great on both desktop and mobile.
To recap, these 6 templates work together to help you build a cohesive social media campaign. All you need is 3 to 4 images of the property, your portrait, your contact info, and basic property details. Can you imagine how long it’d take to create these templates from scratch every time you had a new listing? No thanks. Now you can have it all done in half an hour—and you won’t have to look up the correct pixel sizes even once.
Let’s take a look at another type of social media campaign you can build for real estate: the open house event.
7. Open House Facebook Post
With an open house, you want to retain a hint of mystery to lure out curious shoppers. This Facebook post template keeps the focus on a single photo and leaves the rest to imagination. The cool color scheme is soothing and unintimidating; in color psychology, blue tones are known to relax viewers. It’s clear from the start that this image promotes an event, and the details are listed prominently in all caps. There’s no room for fluff here—and that’s the idea.
8. Open House Print/Digital Flyer
This flyer template is divided into segmented sections, making it easy to organize information and present it in a clean layout. Of all the templates shown here, flyers offer the most room for descriptions and details due to their size. If you’re wondering which marketing piece to feature on your site or share with interested buyers via email, a high-res PDF flyer is the way to go. You can also order full-color prints from Lucidpress to keep with you and hand out to clients in person.
9. Open House Instagram Post
The first Instagram template shown in this post is a borderless collage designed to collectively evoke a property’s mood and atmosphere. This Instagram template is designed differently: as the user scrolls, they see the visual elements first, followed by the open house event details. For an event like an open house, this separated format is easier for the brain to process and will prompt interested browsers to stop and scroll up again to review the photos. And of course, this template is shaped to fit Instagram’s iconic square layout.
10. Open House Pinterest Post
What’s this, market an event using Pinterest? Absolutely you should! The visual nature of Pinterest makes it easy to show attendees what to expect from your open house. If you create a pin board for all of your events, it will be easy for followers and curious visitors to see what’s coming up next. They can save your pin to their own to-do boards, which in turn will expose it to all of their friends and followers, too.
11. Open House Print/Digital Postcard
As a realtor, you’ve got a vast and growing network of past buyers and prospective clients. Rather than calling or writing to each one individually, save hours with this attractive postcard template. Lucidpress makes it easy to include a personal message on the back, and you can order glossy UV-coated prints directly from within the editor. It’s also easy to download and share as a JPG, PNG or PDF. If you’re looking to get the most bang for your buck, this combination print & digital postcard will certainly deliver.
12. Open House Twitter Post
This Twitter template keeps it simple with one image and one text box to get your message across. On a social platform where attention is often in short supply, this undivided focus is helpful. Horizontal photos tend to perform better in Twitter posts and cards, both on desktop and mobile. To really amp up your message, consider paid promotion or organic promotion using local hashtags.
Building digital campaigns for social media doesn’t have to be an all-day endeavor. With over 70 real estate templates available online, Lucidpress makes it easy to create colorful, customized posts for all your favorite social networks. To make it even sweeter, you can order all of your printed marketing from us, too. Sign up for a free Lucidpress account today to customize these templates and save your photos, logos & designs in the cloud.
Browse real estate templates in Lucidpress (sign-in required).
About Karla Alice Renée
Karla Renée is a Senior Content Marketing Specialist for Lucidpress. Her specialties include brand strategy, content marketing, and social media management. She loves creative writing and new tech devices, and she’s never visited a museum she didn’t like.
Originally published at www.lucidpress.com.
