How to fix your Kickstarter campaign
Here’s what most people don’t realize about Kickstarter: you need graphics in your description to compete with all the great projects out there.
In this post, we’ll take a look at the most funded Kickstarter campaigns of all time. They all have headers and even sub-headers in the project description that are inserted as graphics instead of text. The Kickstarter project description editor doesn’t support text styling, so if you’re going for a professional branded look, graphics are your only choice.
So how do you make and insert great graphics for your Kickstarter campaign? Keep reading and we’ll spill all the secrets.
1. Pebble Time (earned $20,338,986)
Pebble Time had an incredible Kickstarter run, thanks in part to a great-looking page. Towards the beginning of this project’s description are two branded titles:
And later, they include these other graphics that are easily created with some simple page layout software. Even though there is nothing too complicated about these graphics, they really add to the overall feel of the project page. It’s easy to see that it would be lacking something without them. Consider how the page would look if they had used bulleted text instead of this appealing graphic:
2. Coolest Cooler (earned $13,285,226)
The Coolest cooler, aside from being very cool, also shows us some different ways of laying out text and images to add to the project description page. They have several different graphics throughout their project page, including a photo with white text over it, some small icons with text next to it to explain features, titled images, and other similar graphics.
3. Exploding Kittens (earned $8,782,571)
The content in the Exploding Kittens project page is over 75% graphics. By using mostly graphics, they can completely control how potential backers see their project page.
4. Tiko — The Unibody 3D Printer $2,950,874
All of the Tiko headers and sub-headers are inserted graphics. They give the Tiko project description a clean, uniform look. It also feels much more branded and professional than plain text would.
5. Zano Nano Dane £2,335,119
Zano is another example of a Kickstarter project that used styled headers to give the page much more personality and uniformity. They know it’s bad business to bore their potential backers. Here’s what one of their headers looks like:
If you’re not convinced that your Kickstarter campaign needs styled headers and subheaders, head on over to Kickstarter.com and see for yourself. Graphics are a necessity.
A lot of Kickstarter project creators aren’t able to shell out the funds to buy high-end design software, such as the Adobe Creative Suite. In that case, I recommend Lucidpress, which is a design and layout tool that you can use for free. After you’re logged into Lucidpress, just create a document and get to work.
Leave your questions and comments below!
Originally published at www.lucidpress.com.
