Why choose IOS for App Launch for mobile games or App Development?

Luckmon
Luckmon
Published in
2 min readFeb 17, 2024

Have you ever wondered why iOS is so impactful in the app industry? Why do developers often prioritize launching their apps initially on iOS? There are several reasons behind this. In the competitive world of app development, the decision of where to launch first can significantly impact a product’s success. While there are multiple platforms available, many developers opt to debut their apps on iOS for several compelling reasons.

  1. Higher Revenue Potential: Historically, iOS users have been more willing to spend money on apps and in-app purchases compared to Android users. This higher willingness to pay means developers may see better revenue potential by launching on iOS first.
  2. Simplified Fragmentation: iOS devices are generally less fragmented compared to Android. There are fewer models to account for, and iOS users tend to update their devices more quickly, leading to a more uniform operating environment. This simplifies the development and testing process.
  3. Perception of Quality: Some developers believe that launching on iOS first can help establish their app as high-quality and premium. The perception is that iOS users are more discerning and willing to pay for quality apps, so launching on iOS can help set the tone for the app’s reputation.
  4. Developer Tools and Support: Apple’s developer tools and support ecosystem are often praised for their quality and ease of use. This can make the development process smoother for developers, encouraging them to prioritize iOS
  5. Early Adopter Market: iOS users tend to adopt new apps and technologies earlier than Android users. Launching on iOS first can help developers gather valuable feedback and iterate on their app before expanding to the potentially larger but more diverse Android market.
  6. App Store Promotion: Apple’s App Store has a reputation for featuring new apps prominently, which can give developers valuable exposure and help drive initial downloads and user acquisition.

While the decision to prioritize iOS over Android or other platforms may not be universal, it mainly depends on factors such as the target audience, the nature of the app, geographical considerations, and the developer’s resources and priorities. Ultimately, understanding the unique advantages of each platform and aligning them with the app’s goals and target audience is key to a successful app launch strategy. For example, Luckmon initially launched the app on Android first, because the population of our target audience in the USA for the platform users, who are mobile gamers, use Android over iOS.

(references from https://appwrk.com/mobile-game-app-development-costs#h-platform-compatibility-ios-android-cross-platform)

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Luckmon
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