7 Subject Lines to Increase Open Rates

Statistics show that the average email open rate is 20%. Improve that % and you improve your business exposure.

You could have the most incredible and helpful content but the chances your email will actually be read are 100% reliant on your subject line to be seen.

Focus on trying different types of eye-catching subject lines to increase your open rates.

Here are 7 examples to get started …s

1. Statistic

95% of the US is suffering from this right now

2. How-to

Learn how to work like a boss in tech [free seminar]

3. List

These 7 mushrooms will change your metabolism for good

4. Question

Wondering how to plan your next move in business?

5. Warning

This is coming and I don’t want you to get caught

6. Results

How I lost the weight and gained my confidence back

7. Controversial

Don’t drink water in the morning if you want better health

Subject lines are the gateway into email marketing land — they stand between your message and your intended audience, so it’s well worth your time to focus on trying new angles and reading the data.

• Test your subject lines — what works for others may not work for your audience, and vice versa. Learn how to communicate and speak their language.
• Focus on your open rates — check open and click rates 24 hours after you send a message. Your open rate speaks to the success of your subject line while your click rate speaks to the success of your messaging. Both need to be on target to avoid being put on the dreaded blocked lists.
• Change it up — changing up your subject lines keeps it fresh for your email recipients. If you keep the same type of headline or same basic message all of the time, they may become bored of seeing your emails, eventually check out, or even worse block your sender email.
• Size matters — keep your email subjects to 11 words max so they fit within the preview space. Any longer and your subject line will display a “…” and your full message won’t be seen. If that’s a positive for your email then keep it, but if you need the recipient to see the full subject message, keep it shorter.
• Be consistent — deliver your content weekly so your audience gets used to seeing your name in the subject line. If it’s a message they want to see, you’ll stay on their safe sender list. If not, the chances of them becoming a client are slim, and is a good way to weed people out.

Email marketing is still to this day one of the most powerful ways you can reach an audience and gain a following. The better the open rate, the better the chance your message will be read.

Even the best email marketers are constantly working on honing their messages and trying new things.

Your message needs to reach people and honing your subject lines is a key way to keep those open rates high.