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Helsinki Fashion Week 2020 — LUKSO’s first practical use case

Digital Village x Patrick McDowell Fashion Show

Helsinki Fashion Week, the world’s most sustainable fashion week partnered up with LUKSO to create the Digital Village — Built on the LUKSO Blockchain, making the footprints traceable and a major step towards transparency, decentralisation and virtualisation of fashion.

Sustainable collections of over 30 international fashion designers were presented during the fashion week. Every fashion item, had to be digitalised and registered on the LUKSO Blockchain before being able to be showcased in the respective shows and in the store. This process allowed to create unique and authentic digital fashion items, traceable and identifiable by their transparent nature.

LUKSO’s Universal Profiles and Digital Certificates — HFW’s main components of decentralisation and transparency

Universal Profiles are public, pseudonymous and owned by their creator , but most importantly, they are universal logins across applications built on LUKSO.This practically means that if you created a profile during Helsinki Fashion Week for instance, you will be able to access future, not yet existing platforms and apps across the whole network, with that same profile — No more countless profiles and passwords.

Additionally, and this is the beauty of decentralised networks, users’ data is not owned by a third party, as opposed to other traditional social networking platforms. LUKSO Blockchain allows creators to have full control and continuity over their digital profiles, and the attached reputation they have accrued over time.

Universal Profile of Marjorie Hernandez’ avatar — Founder of LUKSO

The second major component here are Digital Certificates, which are unique and permanent digital identities of products on the LUKSO Blockchain. Those digital identities are interoperable across the whole network, just as for the Universal Profiles. They enable continuous record-keeping, from the creation throughout a product’s lifespans, establishing and defining ownership, authenticity and value attached to the product.

The combination of both components enabled the innovative approach of Helsinki Fashion Week. Beyond digital fashion shows, the Digital Village provided a cyberspace for interactive 3D asset fashion store and industry networking. It provides the unique opportunity for designers to digitalise, present and sell fashion more sustainably, transparently and more cost & time efficient.

“Things change because we evolve. Change is the most natural thing in the world. We are excited to collaborate with LUKSO to introduce the new world of fashion. The Digital Village is a cyberspace utopia embracing global connection culture where all fashion, buying, showing, and networking are interlinked and with the help of LUKSO, we are able to take all this forward commercially while embracing transparency.” — Evelyn Mora, Founder of Helsinki Fashion Week

Digital Village Showroom

Digital Fashion: on the verge of the gaming space

Over the past few years, we have seen the increasing importance of individualisation in digital and virtual spaces.

From Apple memojis to Instagram filters, over avatars in the gaming space, it becomes increasingly relevant to provide users means of self expression and personalisation. As such, Fortnite for instance, one of the world’s most popular games, broke the record of the highest annual revenue ever made in gaming history through mainly selling Digital Collectibles, which users could purchase and use in the game.

Digital Village x Helena Bajaj Larsen Fashion Show

Our digital fashion items are no different. Once registered on the blockchain, not only can they be collected and stored in your digital closet attached to your Universal Profile, but they will also be able to be traded, transferred and shared across LUKSO applications.

“This is a very exciting partnership for us, taking place at a critical time of change for the fashion industry which is starting to digitize its assets and events. The worlds of fashion, design, luxury, and technology are clearly and continuously converging, and it is our mission with LUKSO to create a future-friendly, decentralised and transparent ecosystem that supports the new industry landscape. This is the first step towards this mission.” — Marjorie Hernandez de Vogelsteller, Founder and Managing Partner of LUKSO

As such, you will be able to create virtual versions of yourself wearing newly purchased fashion items in a gaming application on LUKSO for example, or use those items as filters on your social media profiles, or even wear them in 3D branded event cyberspaces.

As you can see, this unlocks limitless opportunities, new decentralised markets and emerging creative economies. A multiverse, where anything imaginable potentially becomes possible.

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The Blockchain for New Creative Economies

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