ETHLend and Sandblock announce strategic partnership
We are excited to announce our new partnership with ETHLend, the first decentralized lending marketplace to give a new usage to brand’s rewards by using them as collateral on ETHLend!
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We are excited to announce that ETHLend, the first decentralized lending marketplace and Sandblock, the innovative solution to reward customers for their loyalty and engagement using cryptocurrencies are partnering to give a new usage to brand’s rewards by using them as collateral on ETHLend.
After a first meeting in Paris in 2017, the two teams directly saw ways to collaborate and worked several month to research this upcoming partnership.
ETHLend team will use the Sandblock blockchain based ecosystem for promotional campaigns to broaden it’s community and marketing reach.
Moreover, thanks to this partnership, Sandblock users will have the opportunity to use SAT or Branded Tokens as collateral allowing them to unlock liquidity from their brand loyalty without the need for selling them and losing potential customer offers.
This partnership comes as ETHLend is expanding beyond simple ERC20 tokens to digital and tokenized assets in their decentralized lending platform.
About ETHLend
ETHLend is decentralized peer to peer lending application and protocol running on top of Ethereum network. On the current state of the platform, borrowers’ can unlock the liquidity of their digital portfolios and ETHLend provides a secure and transparent marketplace to access this 400 billion market. The ETHLend team is working towards creating a global marketplace and lower interest rates globally. Within the first months of launching an updated alpha version of the ÐApp, users on ETHLend borrowed over 7 000 worth of Ethereum in the first ever decentralized lending market.
About SandBlock
Sandblock created a decentralized protocol based on the Ethereum blockchain to connect Brands and customers together. The protocol uses the Satisfaction Token, SAT (ERC20), to allow any Brand to create its own Branded Token directly pegged to the SAT. Brands can then use this token to give it as a reward to their customers for their engagement and loyalty. The mobile application, currently available in alpha on Android and iOS already gathered more than 30 000 users. The pilot program with the first partner brands and merchants will begin in a few weeks and let the consumers access to this new kind of crypto-rewards.
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