The importance of water

We live with an essential sustenance that is often taken for granted in our day to day existence — clean water. Remove clean water from our life for just one day and everything changes. We are surrounded by it, everywhere we go. And it’s brought to us in a myriad of ways…through a faucet, bubbling up through a drinking fountain, added to every drink or just by itself. Peer across the office landscape and take note of all the water bottles in every imaginable shape, color, and material — all within arm’s reach of their owner.

A common meeting place, in the workplace, is around the water cooler. The water cooler has been a gathering place for decades — talk, laugh and foster a sense of community. Around the world, water and community are tightly linked. This ample seemingly unending water supply in the States is easy to take for granted. This is not the case across the globe. It’s shocking to hear that 663 million people on our planet do not have access to clean water.

That equates to 1 in 10 people or twice the US population. In Africa alone, women (mostly) spend 40 billion hours a year walking for water. The better part of each day is spent walking to far off wells to collect clean water. Water, an essential substance that none us can do without, provides us health to do our jobs, yet for so many people the act of collecting water each day is their job. The time spent collecting water could be spent at school or working to provide for their families, instead up to 4 hours a day is being spent walking to find water. Much of which is unsanitary. Curious as to what that would look like if this was happening here? Watch this short PSA.

Even the slightest amount of dehydration can affect productivity. A loss of 1–3% of water weight can cause headaches, anxiety, and impaired concentration and mood. This problem is even more extreme when the water you are drinking is dirty and causes disease.

At our studio we are excited to be partnering with Charity:Water to help provide more people with the basic human right of clean water. We don’t want to take our access to water for granted anymore. Pitching in to help this cause doesn’t just give you the good feelings of helping people in need, it also boosts the economy. Every $1 invested in clean water can yield $4–$12 in economic returns, and according to Charity:Water “access to clean water is perhaps the single most powerful tool for sparking economic growth that humanity has ever known.”

Many people want transparency with the companies and brands they buy from, donate to, and promote, and this company is the epitome of transparent. Charity:Water tracks every dollar it spends and we mean every financial document. This is unheard of for a business, let alone a charity.

We got started by reading Scott Harrison’s book Thirst. This led to IDA joining The Spring. Simply put, The Spring is a way for businesses to give back and offer their employee’s a boost in their benefit package. Each month, IDA donates $30 to in the name of each employee. What does the employee receive? More than meets the eye. A knowledge that 12 people over the course of the year will be receiving clean water for life. While this is small in grand scheme, it becomes a large to those receiving water and the numbers begin to add up over time. Just imagine telling 2 to 3 families you have taken care of their water needs for life — imagine no more water born deases, and no more time spent on seeking water — can you think of anything, literally anything — that would have a greater impact than that? Neither could we.

Won’t you considering the Spring for yourself? Or your business? Join the ever growing list of businesses engaged with Charity:Water — Google, Caterpillar, Red Nose Day, Aveda, Madewell, The Smile Generation, Nautica, Amazon smile, Keureg, Minecraft, and many many more.



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IDA Design

IDA Design


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