Bitcoin & Business
Bitcoin Treasuries Are Back: Are We Watching the Next Big Institutional Gold Rush?
When MicroStrategy dropped a cool $250 million on Bitcoin back in 2020, the world did a double take. What was a publicly traded business software company doing buying digital coins like it was stocking up on gold?
Turns out, it was setting the tone for a new kind of corporate strategy: one where Bitcoin wasn’t just an asset, but a long-term treasury reserve.
And now, in 2025, it looks like that spark is catching fire again.
MicroStrategy, Tesla, and the El Salvador Effect
MicroStrategy’s bold move paved the way for others, most notably Elon Musk’s Tesla, which famously added $1.5 billion in Bitcoin to its balance sheet.
At the time, it felt experimental. Almost like a flex. But it also signaled that Bitcoin had matured beyond speculative hype. If titans of industry were willing to put skin in the game, maybe it was time to take Bitcoin seriously.
And then came El Salvador. In 2021, the Central American nation didn’t just legalize Bitcoin. It made it legal tender. Suddenly, Bitcoin wasn’t just sitting in cold wallets on corporate spreadsheets. It was being used to buy groceries and pay for public services. More importantly, the government started stacking sats, quietly building a Bitcoin reserve that now stands as one of the most strategic geopolitical plays in recent memory.
Fast forward to today, and we’re witnessing the next wave. Only this time, it’s not just about making a statement. It’s about building a future.
A New Wave of Bitcoin Treasury Builders
Two recent announcements have reignited the Bitcoin treasury narrative.
First, Strive Asset Management, the investment firm co-founded by former U.S. presidential candidate Vivek Ramaswamy, declared its intent to become the first publicly traded Bitcoin treasury company. That’s right, not just holding Bitcoin, but structuring its business model around it.
Second, David Bailey, a longtime Bitcoin evangelist, has teamed up with Nakamoto, a Bitcoin-native holding company, to merge with KindlyMD, establishing a new entity that will operate with a Bitcoin treasury at its core.
These aren’t just financial moves; they’re philosophical ones: staking belief in Bitcoin as a superior store of value, even over fiat.
Why Now?
The momentum is more political and economic. With the recent U.S. administration change and growing optimism that the new government will adopt more flexible, crypto-friendly policies, companies may be pre-positioning themselves for a regulatory landscape that finally makes room for Bitcoin in corporate finance.
Add to that a shaky global economy, rising concerns about inflation, and weakening trust in fiat currencies, and Bitcoin starts looking more like a lifeboat than a gamble.
The Bigger Picture: What Does This Mean for Bitcoin?
So here’s the real question:
If Bitcoin is becoming the new gold standard for corporations, what does that mean for your portfolio?
We’re seeing a shift in narrative , from “Bitcoin is risky” to “Not holding Bitcoin is risky.” As more companies anchor their treasuries in BTC, the network effect strengthens, the supply gets tighter, and the price… well, you can guess where that might go.
This could mark the beginning of a new phase in Bitcoin’s adoption curve, one where institutional accumulation isn’t the outlier, but the norm.
Are we witnessing the first moves of a financial transformation, or is this just a clever PR play? Whatever your take, one thing’s clear: the Bitcoin treasury boom is back. And it’s got momentum.
