Hypercasual made playables. It will not sustain them.
Part two: What comes next?
Mar 12, 2020 · 11 min read
This is part two of a series. Check out part one to understand how we got here.
TL;DR — over the past two years, hypercasual studios found their way to make playable ads drive significant results. In doing so, they propelled this format to the main…
