Optimising any HTML5 playable within Luna Playground

Today, we’re excited to announce and officially launch the support for any HTML5 playable within Luna Playground.

At Luna, we’re building technology that provides games studios with the ability to manage their end-to-end creative production process. At the center of this is Luna Playground, our user interface that enables our partners to create unlimited variations of their playable ads, measure performance, and automate creative optimisation.

In working closely with studios, we’ve been able to experience the value a centralised platform has on the creative process: the ability to reduce friction whilst providing the tools and automation to improve creative performance. And in seeing this, we wanted to expand on the value we provide.

Today, we’re extending Luna Playground to support any HTML5 playables so all studios, regardless of how they choose to build their creatives, can have this advantage.

How does it work?

Previously, the only playables we supported were those built using Luna Playable, our playable plugin for Unity.

With this new feature, our platform will be accepting playables that were built using other javascript game engines so you can benefit from all the key features our Luna partners already know and love:

• Ad network support — Luna supports all the major ad networks
• Unlimited variations — the ability to produce variations of your playable for creative testing
• Luna Insights — our in-ad analytics allows you to understand the performance and user experience within your playable ads.
• Dynamic Playables — our self-optimising creative technology automatically tailors your playables to find the best performing variations.

Read how Alictus used Luna-powered self-optimising playables to take their game to #1.

What’s Next?

Our goal for H2 is to focus on improving our insights and optimisation tools in Luna Playground. For instance, we will be expanding on our capturing and visualisation of data as well as advancing our self-optimisation module. This way, you can improve your performance towards the KPIs you choose.

Getting Started?

If you want to learn more about how you can optimise your playables and video creatives with Luna technology, get in touch with us at contact@lunalabs.uk!

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