Break the Ice with These Amazing Cold Email Introductions
On any given day, 300 billion emails are sent worldwide, with the average office worker receiving around 121 emails per day. This means that your cold email introduction needs to be pretty awesome if you expect someone to take time out of their busy schedule to click on it and read it. Your introduction email needs to stand out and be click-worthy; here’s how to create an epic email introducing yourself.
Introduce yourself with a stellar subject line
According to Convince and Convert, 35% of recipients open emails based on the subject line alone. So what’s going to make your self-introduction email stellar? Personalization.
Personalization when sending an email introducing yourself can increase your reply rate by 100%. Make sure to always put your prospect’s name in the email introduction.
Adding your prospect’s name to the subject line of an email can boost your cold email open rate by 22.2%. This is an impressive jump in open rates for something that takes almost no effort at all. Additionally, we recommend including a short, attention-grabbing subject line too, one that inspires the reader to click on the email and check out your offer or content.
As is with all outbound sales approaches, your sales introduction email will need to prove that you’ve done your research. Your prospects will be more likely to open your email introduction and engage with you if they believe you have done your homework and understand their pain points and/or business goals. Here are some engaging and personalized subject lines:
Tip: Your subject lines should differ according to industry and the audience’, don’t send the same subject line out to everyone. You will need to test out which subject lines work best for your prospects. We highly recommend checking out Mailchimp’s A/B tests to figure out which kind of subject lines your prospects respond the best to.
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Originally published at https://www.lusha.com on October 8, 2020.
