Wednesday One-Sheets: ‘Kingsman: The Golden Circle’, ‘Rebel in the Rye’, ‘It’

Lucien WD
Lucien WD
Aug 23, 2017 · 4 min read

Wednesday One-Sheets is back! Yes, it’s my breakdown of the latest movie posters, and this week we’ve a whole bunch of new artwork to discuss!

We’ll begin with two posters for upcoming literary biopics. One of these posters I really like. The other I do not. Rebel in the Rye’s one-sheet is a combination of some of my favourite imagery: Kevin Spacey’s Giant Facey, cool smoke from an *edgy* cigarette, Nicholas Hoult looking pissed-off, and the text of my favourite novel, J.D. Salinger’s The Catcher in the Rye. It reminds me of Barton Fink; I really like it.

If Salinger is an author so enigmatic he demands a biopic, then Winnie The Pooh creator A.A. Milne is perhaps the exact opposite. I really don’t care how Milne conceived of Tigger and Eyore. This poster, with the hideous photoshopped head of Domhnall Gleeson front and centre, belongs in 2004 with Finding Neverland and all it represents. The use of illustrated trees in the bottom portion is slightly prettier — that should’ve been the whole poster.

Kingsman: The Golden Circle’s poster campaign, from start to finish, has been one of my favourites of the year. No token exploding buildings or floating heads on these beauties. Just attractive people, in beautiful clothes, looking ‘Cool AF’. Taron Egerton’s tangerine dinner jacket is formalwear goals. Channing Tatum’s whiskey belt-buckle is on my Christmas list. Mark Strong always looks nice. I’m very excited for this film.

It is the latest example of Warner Bros.’ dominance in clever marketing. They’ve managed to make the Stephen King adaptation one of the year’s most hyped releases, without ever showing Pennywise The Clown fully on any posters (understandably — you don’t want that face on the side of a bus, think of the children!). Hence, they’re turned the yellow raincoat and red balloon into symbols that are now thoroughly associated with the film. “You’ll float too” isn’t the most obvious tagline either, but it’s very creepy and very effective.

There’s a greater chance of me kissing Donald Trump than ever watching a Tyler Perry comedy, but it’s hard not to admire the man’s business plan, which sees a sequel to Boo! A Madea Halloween arrive just 1 year after the original ‘classic’, just in time for audiences to remember that Madea is still a thing. This poster is pretty well designed; it’s got a nice Wet Hot American Summer vibe as well as the obvious 80s slasher movie references. But the tagline ‘You Scurred?’, which simply isn’t funny by any stretch of the imagination, sums up why I will never, ever, ever watch a Tyler Perry comedy.

Destined to get lost amidst the cloud of cheap Nicolas Cage thrillers currently on Netflix, Vengeance (which, let’s be honest, probably wasn’t the original title) couldn’t look more generic if it was literally titled Nicolas Cage The Movie. The tagline “Beyond Good and Evil Is Justice” both makes no sense and literally includes the title of another recent Nic Cage thriller with a poster identical to this one. Maybe it’s the same film repackaged, hoping we won’t notice the difference?

The Florida Project, expected to win Willem Dafoe the Best Supporting Actor Oscar next year, looks absolutely delightful, with strong vibes of Moonlight’s dreamy sunstroke sensibility. This poster isn’t quite as striking as that film’s, but it’s a distinct image that we’ll be seeing a lot of for the next 6 months. The pink apartment building caught my eye in the film’s trailer, and does so again here.

Olivia Cooke, the charming breakout of Me and Earl and the Dying Girl is, apparently, still acting. I’m intrigued by any film with ‘Golem’ in the title, but — being honest — I see no real reason to watch this. Bill Nighy in a rare leading role is either a stroke of genius… or desperation.

Luwd Media

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Lucien WD

Written by

Lucien WD

Communications student at Dublin City University.

Luwd Media

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