Wednesday One-Sheets: ‘Star Wars: The Last Jedi’ and some Josh Gad movies

Lucien WD
Luwd Media
Published in
4 min readOct 11, 2017

The new Star Wars one-sheet has become the biggest poster event of a given year. I gotta say: this didn’t blow me away. It follows the template set by The Force Awakens’ poster, but nothing about it is particularly exciting; rather, it’s a combination of elements from previous Last Jedi artwork and — in fact — most of the character shots on it have been seen before. Nonetheless, there are some fantastic things about it: the entire bottom section with the AT-ATs (although they were in the exact same spot on the Rogue One poster) and the red smoke — stunning. C-3PO pointing at nothing. The entire red theme, continued from earlier marketing, is extremely cool. Domhnaill Gleeson gets on the poster this time. And, who are we kidding, Luke Skywalker looks amazing.

This is very odd. I barely know this film exists, but I feel obligated to comment on any poster featuring my arch-nemesis Josh Gad, who looks as out of place as always in this Very Serious Film. The image in the background does not need to be there. And advertising a racial historical drama with “From the producer of Mission: Impossible and the producer of Django Unchained” is weird on many levels.

I find Louis C.K. pretty insufferable, and I doubt I’ll ever watch I Love You, Daddy, but this is a fine bit o’ posterin’. There’s obvious Godard influence, but just a general sense of classicism that appeals to me. And John Malkovich is at the very centre, which is always a plus.

Justice League has had a lot of posters, and there are surely even more yet to come. But these are by no means the worst, with clean black backgrounds and decent use of the tagline ALL IN, which I think is a smart decision by Warner Bros. to make the film seem *fun*.

I’m not sure I’ve ever seen a less appealing poster for a film. Vince Vaughn has rapidly — and I mean RAPIDLY — become one of my least favourite dramatic actors, with stunningly rubbish performances in True Detective and the abhorrent Hacksaw Ridge. This looks so, so, so unpleasant.

I was sceptical at first, but the uber-glossy aesthetic of Orient Express has mostly won me over the past few months. The neon writing is pretty effective, as is the labelling of each character like a Cluedo persona. And look, it’s Josh Gad!

The extent to which this other, cheaper Agatha Christie adaptation is stealing Orient Express’s look is genuinely hilarious. Look at the font and the choice of colour for “Agatha Christie’s”. In fairness, this does have an impressive cast. And, most importantly, no Josh Gad.

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