Wednesday One-Sheets: ‘The Greatest Showman’, ‘Blade Runner 2049’

It’s Wednesday, and it’s time for my weekly roundup of the latest movie posters. This week we have several new designs for the upcoming Blade Runner sequel, new Kingsman character sheets and some very peculiar Chinese posters for Spider-Man Homecoming!

Kingsman: The Golden Circle is just a few weeks away, but we’re still getting new posters. These are from a selection of character sheets featuring background props specific to each characters and — yay- Sophie Cookson finally gets on a poster! I tend to agree that she should be wearing a suit like her fellow (male) agents, but it’s still a cool poster. Colin Firth’s Harry, meanwhile, has a bunch of butterfly stuff behind him, which is presumably going to be very important to the plot.

Yes, I know Spider-Man Homecoming has come and gone in our part of the world, but I simply had to share these hilariously misleading Chinese ads for the Marvel film. Apparently, Chinese audiences have no expectation that the images on a poster will actually appear in the film! So here we have Spider-Man riding a horse and a river barge.

Warner Bros. dropped two versions of this Blade Runner 2049 one-sheet, and it’s pretty hard to disagree that the illustrated version (left) is significantly better. From the cliched red/blue spectrum to Harrison’s photoshopped face, the disembodied Leto head, the horrible flame-coloured title, the fact that Ryan and Harrison are contractually obligated to appear the same size: that photo poster is fairly horrendous. The illustration is a tad nicer — the blue title helps, and Leto fits in slightly better — but still disappointing considering the talent at WB marketing and the cultural significance of this project.

These are both much, much better than the one-sheet. Yet I still wish they’d chosen more unique colours.

This works. I have no issue with it. Staring at men’s backs on movie posters has become quite boring, but this isn’t the worst concept. I still believe that, despite my own hopes for it, The Greatest Showman is destined to fail commercially and critically.