Luxcore Rebranding Press Release

Oct 23, 2020 · 2 min read
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Just as autumn sees the trees exchange their mint-green, crinkly coat of leaves for fiery, crisp foliage, so too does Luxcore. However, our shedding of a deciduous exterior comes in the form of a visual rebrand.

As detailed in our September core update, where we announced the official rollout of Luxcore Technologies, migration to, and continued commitment to empowering individuals and businesses, this rebrand is an essential step forward towards realizing the most authentic and present version of Luxcore (which has seen many positive and substantial changes over the past three years).

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A look at the Luxcore logo over the years…

This Luxcore rebrand is only fitting considering this project began back in 2017 utilizing the hybrid Proof-of-Work/Proof-of-Stake algorithm, known as PHI12, and has since shifted to RX2 (currently being implemented), an egalitarian RandomX (Monero) derivative hashing algorithm ensuring the best, security, privacy, and efficiency practices in today’s blockchain landscape. The Luxcore team has also seen the coming and going of several high profile figures and contributors, and since refined the key components and products of the Luxcore Technologies ecosystem.

Luxcore then and Luxcore now are two different beasts, both of which were, and are, extremely positive in their own right.

With a full rebrand comes a new logo, a new website (, and new ethos. We exist to empower individuals and businesses alike towards realizing financial, social, and political freedom. We are excited to share our newest logo with you, and the first major step towards a Luxcore reflective of the values and mission that we have worked tirelessly to refine.

You can check out the complete branding and logo guideline here.

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As we head into 2021, we are as sure as ever of our value, mission, and commitment to the blockchain community. And, we are thrilled to have you along for the ride.

Stay tuned and follow us on our social media channels for future updates, as we’ll be providing further information and documents related to our rebranding in the coming weeks.


Finally, please feel free to leave us your feedback, as we always welcome it!

-The Luxcore Team



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