Lympo and OliveX collaborate to integrate the LYM token in 100 Squats Challenge to prepare for first-ever “squat to earn crypto” challenge
We are proud to announce that Lympo has entered into a contract with Animoca Brands’ subsidiary OliveX and its iOS mobile app 100 Squats Challenge to integrate the LYM token into the app.
OliveX, a subsidiary of Animoca Brands, develops and publishes mobile apps, including apps powered by artificial intelligence (AI), that leverage gamification to improve the fitness and health of users.
100 Squats Challenge is an app powered by machine learning for Apple mobile devices that challenges users to perform squats and tracks their performance using the device camera.
Antanas Guoga, a member of the European Parliament and the head of Lympo’s Blockchain for Sports Foundation, personally invested in Animoca Brands’ most recent capital raise.
The agreement paves the way for Lympo and OliveX to launch the world’s first “squat to earn cryptocurrency” challenge. Users of 100 Squats Challenge will be rewarded for exercising with LYM tokens, whose real-world value will provide a powerful motivation to exercise. Users will be able to spend their LYM to purchase sports and wellness products, such as sneakers and sports supplements or pay for personal workout sessions with professional coaches.
Lympo CEO Ada Jonuse congratulated the new collaboration: “We believe that combining the Lympo reward mechanism with OliveX interactive exercise solution will bring great value to fitness enthusiasts around the world. We are inspired by the opportunities this joint effort will create in enabling healthier living due to a strong motivational system and novel technological solutions.”
Keith Rumjahn, Co-founder of OliveX, commented: “I’m excited about working with Lympo to reward users of 100 Squats Challenge for exercising. Health and fitness apps with innovative reward mechanisms could lead to better adherence and outcomes. We look forward to deeper collaboration with Lympo on this and other products.”
OliveX (HK) Limited is a subsidiary of Animoca Brands that develops products, including AI-powered products, designed to leverage principles of gamification in order to improve the quality of life of users. OliveX focuses on the market segments of health and fitness mobile apps, wearable technology, and the Internet of Things (IoT). For more information visit www.olivex.io.
About Animoca Brands
Animoca Brands publishes and develops a broad portfolio of mobile games and subscription products including games such as Crazy Kings, Crazy Defense Heroes, CryptoKitties as well as products based on popular intellectual properties such as Garfield, Thomas & Friends™, Ever After High and Doraemon. The Company is based in Hong Kong and Finland. For more information visit www.animocabrands.com or get updates by following Animoca Brands on Facebook, Twitter or Google +.