Lympo enters partnership with Oxygen Magazine, part of Active Interest Media
We are happy to announce a new partnership! Starting November 29, Lympo will work together with Oxygen Magazine — a U.S. fitness publication targeted to women of all ages with demanding, active lifestyles.
The new collaboration between Lympo and Oxygen will include Oxygen hosting sponsored challenges on Lympo app, meanwhile, Oxygen will promote these challenges and Lympo throughout its channels.
Lympo users who successfully complete Oxygen challenges will get a chance to receive Oxygen fitness courses as a reward, to be bought in Lympo Shop with their reward tokens. Oxygen will also host challenges on Lympo with an opportunity to win special prizes for completion.
Established in Toronto, Ontario in 1997, now with headquarters in San Diego, California, Oxygen provides the latest in women’s fitness, health, and dieting. With coverage of the most cutting-edge fitness programs and in-depth reviews of the latest nutrition plans, Oxygen informs, educates and inspires active women to stay fit and fabulous.
Oxygen Magazine reaches a total audience of 2.8 million women, including over 1.1 million social media followers. It is part of Active Interest Media, which powers world-class events and publishes more than 50 of the country’s leading consumer enthusiast magazines, including Yoga Journal, Backpacker, Clean Eating, Yachts International, American Cowboy, Log Home Living, and more. The company’s six groups — the Equine Network, the Home Group, the Healthy Living Group, the Marine Group, the Outdoor Group, and the Creative Home Group — reach more than 36 million readers in 85 countries around the world.
According to Lympo CMO Gintautas Nekrosius: “This new collaboration is a good example of media companies using pioneering technology to engage their audience in a unique new way. Millions of women trust Oxygen to deliver the latest and freshest insights on fitness and nutrition and in regards to promoting active living, our companies share the same values. We are very excited to start working together.”
Editor in Chief of Oxygen, Lara McGlashan added: “Lympo aims to actively promote healthy living by offering a platform that enables issuing real rewards to people for completing fitness challenges. This is a game-changing concept and we are proud to join Lympo on its journey.”
