An effective way for restaurant marketing: A customer management platform
As the restaurant grows, managing data becomes more complex as more customer data is created frequently. Restaurants need a better way to manage customer data to run more effective data-driven marketing campaigns.
Restaurants have spent a lot of money, time and effort on bringing a new customer to the restaurant. Retaining those customers becomes more important so the question is how do you capture all that valuable customer data, shape it into actionable insights, and then activate it to drive positive outcomes for your restaurant? Try using a customer management platform
The customer management platform is the backbone of data-driven marketing for restaurants and it serves as a unifying platform to collect, organize, and activate the flow. It starts with the collection of feedback then it analyses those feedback in real-time with artificial intelligence further it is used to categories the customers into different segments depending upon the goal of the marketing campaign.
Although most restaurants have customer data in multiple silos, the customer management platform offers a holistic view of your customer’s buying history, their likes-dislikes, and sentiment analysis. Customer management platforms can be connected to other POS systems at restaurants although by providing all the information you don’t need to connect it with a POS system to make data-driven decisions, making that powerful customer data available to be used for targeted advertising, personalization, upselling, and more.
Restaurants are using customer management platforms to identify and understand their most valuable customers, retain, and upsell to customers, and to ensure that they are meeting their campaign and business objectives.
How Customer Management Platforms Are Helpful
Once the data has been collected and organized into the customer management platform, what do you do next? Here are a few things that a customer management platform can do for you:
- Customer targeting: The most basic use case for a customer management platform is to serve targeted messages to particular groups of people. The customer management platform allows you to specify your audience and target them with SMS.
- Audience insights. Before your campaigns even run, the customer management platform gives you access to a wealth of insights on your audiences, including their buying behavior, likes-dislikes, and sentiments.
- Content customization: Once you have separated your customers into audiences, deliver personalized experiences for each campaign. For example, depending upon the marketing goal and the group of audiences you want to target you want to show them different SMS containing a value proposition specific to them.
- Campaign results: Learn more about your audience, check out the revenue realized from the campaign, how many people have used their coupons themselves, who have passed on their coupons to friends and family.
Customer management platforms allow restaurants to deliver personalized experiences to their customers to increase engagement and revenue. Using data to personalize the customer experience allows you to build rapport with your customers by focusing on their interests and needs.
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