How feedback can drive growth

Taking feedback plays a crucial role in restaurants. As a restaurant owner it is important for you to know what customers fundamentally want. Hence, in order to grow this is a crucial aspect of the business.

This Article was originally posted on Lysten.ai Blog

Gathering and responding to customer feedback is a must for any restaurant that wants to provide customers with the experience they need.Customer feedback guides and informs you about your decisions and influences your daily operation at your restaurant.It’s invaluable to get an overview of how customers see your restaurant, your food, and your ambience moreover customer feedback is an obvious advantage for restaurant owners, restaurant managers and just about everyone in this business.

How do Feedback drive growth?

The majority of restaurants are struggling to recognize the value of relevant data acquisition, and even fewer have leveraged the available technologies to acquire customer data and effectively use it to drive customer loyalty. While many tools such as social media, loyalty programs, and web analytics are not used, they often remain inadequate when it comes to analyzing consumer data to make strategic decisions. As part of our turnaround efforts, we typically work to develop integrated marketing strategies, using digital technology to study consumer behavior in restaurants which can be scalable, target specific segments, and augment customer experience.

1. Improving the customer experience: The foundation for the growth of the food industry is to improve the customer experience and build a good relationship with them.
2. Segment and bind customers: Nowadays, restaurant management software can bundle customers based on their order size, number of visits and their choices in general which in turn helps managers formulate effective marketing strategies.From operational efficiency to customer retention, there are many ways to use a simple question to gain insights that can change your business.
3. Better Feedback leads to amazing insights: By asking relevant questions which will generate insightful conversations from customers. This provides better data to gather customer insights.
4. Build communication channels with your customers: Taking feedback is a two way process if your customers are putting in the effort of letting you know what you can do better, they would expect you to respond to that. You can use any medium to connect with them and make sure that their opinion is valued. This not only increase customer experience but also provides a brand recall value.
5. Make them realise they are being heard: Taking feedback is the first step, to make your customers happy you need to update the restaurant regularly with their changing demands. Follow-up with them and let them know that the necessary changes has been made and now they can come again and enjoy at the restaurant.

Feedback lead to higher loyalty and repeat customers.

As a restaurant owner, one of the greatest keys to success is to review and improve the experience of your customers. The best way to do that is to get feedback and learn from what your customers say, good or bad guest feedback is crucial to the success of your restaurant. By listening to and analysing to your customers demands, you can improve the dining experience and build customer relationships.

All major restaurateurs know how important data is for the growth of a restaurant and at Lysten.ai, we believe that mastering your data is the key to higher profits, growth, and more efficient restaurant operations.While some aspects of the industry are still in vogue, the trends are always on the horizon and the most successful restaurants are looking for ways to stand out from the competition.

To get more information about how to leverage data to grow your restaurant follow us on Lysten.ai.