Restaurant marketing measures during Covid 19
Coronavirus has restricted all the activities and the restaurant industry is largely affected by it too. To be effective in these trying times, restaurants need to engage their customers. Customers in self-isolation don’t mean they cannot show their support through online means. This means that having a presence on social media, running online contests, etc. is not a key differentiator between restaurants to increase sales anymore, it has become an essential thing to stay afloat in the market. Everyone is finding different ways to be productive during this lockdown restaurateurs can look at these marketing tactics that may help them survive during this time.
Engaging Content
People are spending a lot of time online during the lockdown and providing them interesting and compelling content will make sure that they support you during this time.
So the question here is what kind of content is good for restaurant marketing.
- Share your story:
A restaurateur always knows that it’s not that food why their best customer dines with the restaurant. It is the experience that matters. Making customers a part of your background stories make them more interested and engaged in your content.
Talking about why you wanted to start your restaurant, how you did it and what inspires you to keep going.
- Share some of your cooking secrets:
Every restaurant has something special that people just love and they will drive miles to dine with you for that particular dish. Identify your top items, publish recipes of those items and give these people who are looking for something to do at their homes. One thing is certain from this lockdown that almost everyone has a chef in them.
Make sure so that it won’t be counter-productive for you to not spill too many secrets to your competitors but give enough for your loyal customers to have that feel of what they had while dining with you.
Optimizing Your Online Presence
Social media like Facebook and Instagram have their benefits and keeping those pages updated is a good thing but it is a small step in building your SEO. After the lockdown when people are searching for amazing places to eat your online presence like what number your search result comes on will play a huge role in the revenue for your restaurant. Working on SEO will largely benefit you after the lockdown.
Creating New Partnerships
Every restaurant owner is affected by a coronavirus outbreak. Everyone understands the situation we are in and it will be a good time to come partner with influencers. Applying a marketing strategy with influencers during this time will increase your reach and give you potential new customers for delivery during this time and potential new customers after the lockdown.
Influencers can repost your published content on how you are coping with the lockdown. They can promote your strategy to provide clean and safe food with contact with less delivery and can promote you on your cleanliness and your good behavior towards your staff in these times.
