What can be a successful restaurant marketing strategy?
As soon as you hear marketing social media pops up in your head Instagram, Facebook & twitter and since you are a restaurant we can understand your obsession with zomato or yelp. Everyone is trying to do the same thing, trying to be a social media marketing expert.
If you are there at these marketing channels and they are working for you kudos to you. You are doing a great job and those of you who are still trying to find a way that better works for you try out these basic things and things may click for you.
Customized SMS Marketing
Yes SMS, marketing is not all about reaching the largest audience in the minimum spend, it is more about presenting relevant content to your target audience. Showing your customer what they like to see, giving them a discount is like a clothing brand is having a sale day, make sure you sale day information reaches the right people.
Every restaurant has a different set of customers. You just need a complete platform that can categories the customers for your marketing strategy.
Food Menu Board
It’s old school and there is enough proof that this works. Having a clear visible board with your today’s special outside your restaurant to grab the attention of the passerby and you are bound to have some customers.
Food Events
Go to every credible food event in your town. Have your food stalls in universities and college events and let your food do the talking. You may get some new customers at your restaurant from these events.
Partnership With Local Organization Event
If an organization is having an event cater for them. Reach to an entirely new audience increases your target audience. Have logos of your brand on the event brochures and hoardings make sure your employees are wearing your logo during the event.
If your food has what is required, you will be getting new good customers and keep them engaged with customer engagement platforms like Lysten and see how your revenue increases.
Check out Lysten.ai and get a in-house customer feedback platform for your restaurant.
