Lyte partners with ReedPOP to power Star Wars Celebration, Emerald City Comic Con
We have awesome news for fans of comics and galaxies far, far away.
Lyte is now powering fan-to-fan exchanges for two upcoming events: Emerald City Comic Con and Star Wars Celebration. We’re really excited — and it’s all happening thanks to our new partnership with ReedPOP, the world’s largest producer of pop culture events.
By partnering with Lyte, ReedPOP is giving fans who have missed an opportunity to purchase valid passes from fans who have returned theirs due to a change of plans. That’s how Lyte puts the secondary market back in the hands of rightsholders and fans.
Emerald City Comic Con is being held March 14–17 at Seattle’s Washington State Convention Center. Star Wars Celebration is scheduled for April 11–15 at McCormick Place in Chicago.
Lyte is the only authorized ticket resale platform for both events.
“Fans have told us that scalping and the secondary market are their biggest frustrations when it comes to ticket sales,” says Mike Armstrong, vice president, ReedPOP. “We believe working with Lyte will help us combat the efforts of the expensive and sometimes scary secondary market. It will make the entire process easier, safer and more affordable for fans.”
The exchange is safe and easy to use. Fans who want to attend Star Wars Celebration Chicago or Emerald City Comic Con can visit the event websites to request a ticket and be placed in a queue until one becomes available from another fan who has a ticket but can no longer go.
The fans whose plans have changed can return their tickets easily, for any reason. The returned tickets are reissued as new and sold to fans from the primary ticketer. It’s an automated, safe and affordable experience.
“I don’t think there is anything more fan-centric than live events that embrace iconic pop culture, because the folks putting them on are fans themselves,” says Lyte CEO Ant Taylor. “It’s a natural fit with our efforts to prevent fans from having to buy passes at heavily inflated prices if they want to go, or risk ending up with passes that are found to be invalid once they get to the door. This is an important step towards protecting fan festivals and conventions everywhere from secondary market influence.”
ReedPOP is a boutique group within Reed Exhibitions — the world’s leading events organizer. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPOP currently features events in North America, South America, Europe, Asia, India, Africa and Australia, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, South and Australia, Emerald City Comic Con (ECCC), MCM Comic Con, BookCon, Oz Comic Con, Eurogamer Expo (EGX), Comic Con India, Comic Con Paris, Comic Con Seoul, Comic Con Africa, Star WarsCelebration, and ComplexCon. In addition to organizing and managing events, ReedPOP also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPOP are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion.(www.reedpop.com).
Lyte makes it easier for fans to go to more live events. Founded in New York City and San Francisco by CEO Ant Taylor, our killer fan feature is returnability. In an industry where a “no refunds and no cancellations” policy is the standard, Lyte enables fans to return their event tickets, no questions asked, to the official point of purchase.
Lyte also provides a safe and official reservation booking system, offering fans who sign up a fair price for in-demand tickets. One hundred percent of the tickets bought and sold through Lyte are issued through our ticketing partners and delivered directly to fans. Lyte has delivered millions in fan savings — $1.8 million in 2018 alone. It’s only getting better from here, thanks to our growing partnerships with bands, venues, promoters, ticketers and festivals.
For the industry, we function as a full inventory management solution, including a private-label secondary market to optimize event yield for event producers. Visit lyte.com.