Go Lyve and Get Ready For Blastoff
People rely on Google every day to find what they need — that’s why it’s important to make sure that your website is on top of search results.
If you’re website isn’t on the first page, people are less likely to find it. Most people don’t even bother going to the second or third page of search results! Search Engine Optimisation (SEO) offers an advantage for both site owners and visitors. With SEO, your business will get people who are looking for exactly what you offer, and they’re the ones most likely to convert into customers.
What is SEO?
SEO is a means to get visitors to your site — and not just any visitors — these are people who are a match to what you’re offering. Appearing on top of search results is the goal for using SEO, but in order to get to that, we must first understand what makes a website appear on the “golden triangle” of the search results in the first place.
There are currently over 640,000,000 websites on the Internet — that’s plenty! Google gathers information from each of these websites based on algorithms and arranges them so people get relevant search results. This is where good SEO serves as a secret weapon: good SEO boosts your site’s ranking and leads to more potential customers visiting your website. The goal is to build Google’s trust it won’t bury your site at the bottom of search rankings.
So, how can I get there?
Think of Google’s algorithm for arranging websites on the search results page as a recipe. If your website has the right ingredients that matches that recipe, then you’ll be able to get to the top of search results. What are these ingredients?
- Relevant Keywords
- Relevant Titles
- Links to Other Websites
- Links from Trustworthy Websites (Allow Google to establish that those links relate to your website, thus build reputation for your page.)
- Reputation (Consistent fresh, compelling content)
- Backlinks to your website using social media, blog posts, forums, etc.
Why use SEO?
90% of people searching on Google only look at the results on the first page
63% of people just click on the Golden Triangle
If your site has engaging content but poor SEO, then you’re wasting opportunities to get people to see your page!
What Lyve can do
Provide dedicated SEO specialists for each account.
Develop quality content for blogs and social media.
Help brands acquire visibility and increase customers by being discoverable on Google.
Offer an optional SEM (Search Engine Marketing) service if our clients opt to also pay for ads on search engines and set the campaign for success with targeted ad copy and top-notch optimization tactics.
Why go Lyve?
Our clients see results — they get top rankings on search engines and loyal customers!
Our team of digital marketing strategists constantly monitor and analyse your site’s performance and work to create fresh, engaging content.
We use tools to assess your competition and curate content that’s aimed at gaining more customer engagement and increasing traffic to your site.
Want your brand to go Lyve? Shoot us an email at jake.go@wearelyve.com or erika.almaden@wearelyve.com
