Here’s Exactly Why Your Writing Tanked in November
No, it’s not Medium’s fault
When you analyze what articles worked in November, you see that 50% of the top 20 articles were about politics. That’s right, 10 out of 20 were about the USA’s presidential elections.
There’s a really simple lesson here: to get a top-performing article, you have to write about what people are currently reading.
Did you write about politics last month? No? Well, if you wanted to succeed, that’s what you should have done. Failing that, you should have changed your name to Genius Turner and written about billionaires in Entrepreneur’s Handbook.
Don’t believe me? Here’s a table of the top 20 articles from November 2020:
If you’ve seen your stats go down in the recent past, there’s a good chance it’s not because you’re not as good or the Medium algorithm doesn’t like you, it’s simply a matter of “when”.
Near the end of October and throughout November, the news was filled with everything elections-related. It’s no surprise then that what readers were interested in reading was also elections-related.
As for the billionaire trend, it’s been massively more popular in the months following the announcement of the pandemic as people started losing their jobs or closing…
