Celebrating the inaugural SaaS Launch Lab cohort

By Ainhoa Maiz

Back in June, in partnership with Davis Wright Tremaine’s Project W, we opened applications for SaaS Launch Lab — a program for promising pre-seed, female-led companies developing enterprise SaaS solutions. The five-week program of virtual workshops is designed to help female founders refine their proof of concept, find the right product-market fit, build a team, and raise a seed round.

Project W has been hosting Women Entrepreneurs Boot Camps since 2016, laser-focused on closing the gender gap in funding for early stage companies founded by women. At M12, we share that ambition, and are thrilled to supplement their world-class faculty with one-on-one sessions with investors.

Today, we’re proud to announce the inaugural SaaS Launch Lab cohort:

Pradnya Desh — CEO, Advocat Technologies

MH Lines — CEO, Automaton

Amanda Li — CPO and Co-founder, Banyan Infrastructure

Kathleen Egan — CEO and Co-founder, ecomedes

Sara Zetterberg — CEO and Co-owner, Haldor AB

Jo Lynn Clemens — Founder, I’ve Been Vetted

Beth Porter — CEO, Riff Analytics

Ashley Williams — CEO and Founder, RIZZARR

Oksana Sokolovsky — CEO and Founder, ROAR Augmented Reality

Tiffanie Stanard — CEO and Founder, Stimulus, Inc.

Gabriela Trueba — CEO, Womp

Dawn Verdugo — CEO, yuFlu Inc.

Workshops will kick off on September 10 and will run through October 8. M12 investors will hold 1:1 sessions with the cohort members throughout the month of October.

Below, you’ll find more about each of our cohort members and their startups. Join me in celebrating this amazing group of founders!

Pradnya Desh — CEO, Advocat Technologies

A legal AI platform that quickly creates well-researched legal documents from attorney conversations.

MH Lines — CEO, Automaton

A software platform that provides codeless monitoring and validation for complex SaaS environments.

Amanda Li — CPO and Co-founder, Banyan Infrastructure

A SaaS solution created to help lenders originate, service, and ultimately securitize renewable energy loans at a higher volume and lower cost.

Kathleen Egan — CEO and Co-founder, ecomedes

A SaaS platform that that streamlines the process of connecting manufacturers’ offerings with buyers’ requirements for commercial building products to meet sustainability goals.

Sara Zetterberg — CEO and Co-owner, Haldor AB

A software solution that provides teachers and students with digital education tools.

Jo Lynn Clemens — Founder, I’ve Been Vetted

A SaaS platform that provides AI-driven worker risk scoring and risk mitigation to reduce crime, fraud and claims.

Beth Porter — CEO, Riff Analytics

AI powered software and tools that support and optimize the dynamics of virtual collaboration.

Ashley Williams — CEO and Founder, RIZZARR

A tech-enabled content marketplace that helps brands work with and create digital media, alongside Millennial and Gen Z content creators, for their marketing needs.

Oksana Sokolovsky — CEO and Founder, ROAR Augmented Reality

An Augmented Reality content creation and management platform designed specifically around the needs of brands and retailers.

Tiffanie Stanard — CEO and Founder, Stimulus, Inc.

A relationship intelligence platform that uses data and analytics to help companies make better purchasing decisions.

Gabriela Trueba — CEO, Womp

An all-in-one ‘smart’ platform for teams and individuals to easily create, collaborate, livestream, interact with and manufacture 3D content.

Dawn Verdugo — CEO, yuFlu Inc.

A consumer health company specializing in enterprise solutions that advance pathogen testing, surveillance and discovery.

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