Google Cloud has announced Imagen 2, an impressive text-to-image engine. Currently it is not available to the public but it is being rolled out to Vertex AI users on the allowlist.
Imagen 2 was developed using Google’s DeepMind technology, Imagen 2 offers enhanced image quality and features such as generating images in high resolution, photorealistic images from natural language prompts.
Imagen 2 Capabilites:
Features now available with Imagen 2 include:
- High-quality, photorealistic image outputs achieved through improved image+text understanding and innovative training methods
- Improved text rendering support ensuring accurate representation of specified phrases within generated images.
- Logo generation covering a diverse set of logo types and the capability to overlay them onto several surfaces
- More advanced image comprehension allowing for high quality descriptions and detailed answers to image-related questions
- Safety measures integrated, aligning with Google’s Responsible AI principles, such as digital watermarking via SynthID to verify generated images and safety filters to prevent harmful content generation
Integrations
How are corporations utilizing these new AI advancements?
Snapchat is utilizing Imagen 2 for their premium subscription Snapchat+. Imagen 2 allows users on Snapchat to enhance creativity through their AI camera mode. What AI camera modes allows is scene generation via prompts or selecting pre-set ones.
Shutterstock utilizes Imagen on Vertex AI to power its AI image generator, providing users with the swift conversion of text prompts into unique visuals. The Shutterstock website hosts a collection of over 16,000 Imagen pictures available for licensing, facilitating the creative process and idea execution. Chris Loy, Director of AI Services at Shutterstock, underscores the importance of responsibly sourced data and highlights Imagen’s pivotal role in enhancing creative capabilities.
Additionally, Canva seamlessly integrates Imagen into its platform, allowing millions of users to generate images through text prompts within the app. Danny Wu, Head of AI at Canva, emphasizes the strategic partnership with Google Cloud, ensuring that over 170 million monthly users can leverage improved image quality and features for efficient and scalable content creation.
Examples
Here are some example images with some of the example prompts that Imagen 2 generated (Images provided by Google):
