M8 Ventures invests in AI-powered marketing
We’ve joined with our M8 Syndicate angels to back Flowing Bee
Most experienced marketers would agree that a quarter to a half of every marketing spend is wasted. Sometimes, it’s based on flawed research or bad data, sometimes it’s creative or placement that doesn’t hit the mark, and sometimes it’s poorly tracked and reported on.
Flowing Bee helps marketers and advertisers with a platform that gives them integrated behavioural insights, content creation, and campaign measurement, in one AI-enabled platform. With Flowing Bee, customer-led marketing can be automated, intelligent and strategic.
Who is Flowing Bee?
Flowing Bee are the dynamic duo of Sara Khorasani and Michael Sankey, supported by a small team of four.
Who else loves them?
We invested in an AUD$1.6M round led by Archangel Ventures, University of Melbourne’s Genesis Pre-Seed Fund, Antler, LaunchVic Alice Anderson Fund, and strategic angel investors, including Andrew J. Nash, Philip Otley, Christine Tursky and Dave Slutzkin.
How we found this deal
Alan first met Sara and Michael in an office hours session with them for the Melbourne Accelerator Program in August 2024.
Why we invested
- Sara and Michael have been incredibly productive, have built a viable MVP good enough to recruit some A-List brands already
- Michael’s experience in the advertising industry in Australia and New York pairs well with Sara’s advanced software engineering skills
- Could prove they had customer demand early
- Making smart decisions about how to develop an enterprise SaaS platform
- Operating in a large, valuable and inefficient industry
- Started local, already ready to serve international customers
Shout out to
- The seven M8 Syndicate angels who invested alongside us;
- Simon Murphy, Jaxon Hickey and Marina Chelak at the Melbourne Accelerator Program.
