What’s wrong with pitching “we got some customers without spending a cent on marketing”?
It’s a big red flag for most investors and a small orange flag for me. You can keep thinking it but you should stop saying it – at least, to investors.
Always be guided by the needs of your audience – it takes a very proficient story-teller indeed to win over an audience with a story they don’t want to hear. In all likelihood, you do not yet have the story-telling skills required to…